I agree with you, Calvin Klein is all about sex. I even know people who deliberately wear shorter t-shirts so that when they raise their arm or bed... their Calvin Klein underwear with the Clavin Klein name printed on them shows. They totally buy into the whole image.
Jason said...
I agree that CK is very keen on the notion that sex sells, because it does. They have been very sucessful in the past for their racy - almost pornographic ads. The controversy then gives them publicity in the end on much more media outlets (ie. the news, newspapers and so on) that they end leads people into thinking that they are now buying into a counterculture - or at least something taboo. I'm just glad that they are using adults now rather than creepy commercials terry richardson made for them in the 90s... see:
http://www.media-awareness.ca/english/resourses/educational/handouts/ethics/calvin_klein_study.cfm
ps. he is doing it again...
http://commerical-archive.com/node/132638
-jason
Yardley said...
I agree that the media of today is not selling as what you said, "a nice car, a good job and the white picket fence to the 2 story house that holds a family of five." Their target audience, which you mean our generation ages of around 16 to 40 is more looking for some sensation satisfaction. Sex, drugs, trippy atmosphere, and fantasy are good sources to promote products in ad, those are things that can really catch our attention, and it also reflected that our generation doesn't like to face reality.
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